Post Graduate Diploma in Sales & Marketing Course

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Post Graduate Diploma in Sales & Marketing

1.2. Eligibility for Admission
Graduates
Jr. working professional from sales & marketing function
2. Course Structure
The Diploma in Sales Management will be conducted over a period of 6-9 months and will cover 300 hours of classroom training (20 credits) and 600 hours (20 credits) of on the job training.

Admission Fees – Rs. 51000 for 1 year programme
Syllabus for PG Diploma in Sales Management

Introduction:
The diploma shall consist of two core courses covering the generic sales subject. The other two courses shall be in the form of electives which shall be industry /channel specific.

Major Subjects:
1. Basics of sales & the sales process
2. Selling skills & techniques
3. Use of Social Media for sales
4. Electives: (A/B/C/D/E/F)
A. i) Institutional Sales Basic
ii) Institutional Sales Adv.
B. i) Retail Sales Basic
ii) Retail Sales Adv.
C. i) Channel Sales (Telecom) Basic
ii) Channel Sales (Telecom) Adv.
D. i) Insurance Sales Basic
ii) Insurance Sales Adv.
E. i) Banking Sales Basic
ii) Banking Sales Adv.
F. i) Tele sales Basic
ii) Tele sales Adv.

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